Guest blogging is basically the act of publishing and posting an article on somebody else’s blog. It is a very good way to increase your search engine rankings, and whether you are a new business or start up, it is an excellent way to bring quality traffic back to your own website. A great guest blogger can boost your business, but remember that you need to give them something valuable in return in order for that to happen. Here are 5 must have tips for guest blogging. If you follow them, you will reap the rewards.
Do research on your guest blogging niche. The Internet is vast and so are the people and businesses seeking content. You want to find blogs that fall into your target niche, but also those that are not similar to what you are writing about. Find out what your target audience wants to know or be informed about and write about it. Doing so will help you write informative guest posts that your audience will enjoy reading and benefit from.
Make your goals clear and well defined before you start guest blogging. You want your goal to be able to track your results through the SEO process. You want to see how many backlinks you are getting, how many comments you are receiving, and which keywords or niches you are ranking for. It is important that your audience understands what you are trying to accomplish and why. This communication is key to success when it comes to SEO and guest blogging.
Have your goals in mind and commit to them. Guest blogging is all about gaining backlinks and social media engagement, but if you don’t have your mind-set on the outcome, you are likely to get distracted. Keep everything in black and white from day one and if you have any doubts, ask for professional advice or a second opinion. The goal of guest blogging is not only to improve your SEO performance but to also give you an insight into your target audience’s psyche. By hearing what they want to know, you can then create content that your target audience will appreciate.
There are several ways to use guest blogging to help you achieve your goals. If you want to rank for a particular term in Google, then you need to research the most talked about keywords related to that term. For example, if “car” is the top keyword associated with searches, then you would want to target the hubspot keyword research, along with the phrases “used car”, “new car”, “used cars”, and any variations thereof. In order to do this effectively, you need to conduct keyword research by using Google’s free tool, Google Insights. Once you have your list of the most searched for keywords, you can then determine what sub-niche these words are in.
Using guest blogging as an inbound marketing strategy allows you to position yourself as an expert in your niche. In addition, by adding another voice to the dialogue, you allow your readership to decide if you are one of their favorites. Depending on the nature of your guest blog posts, you may find that you will be generating a significant amount of traffic and that this traffic will be repeat visitors. By including an inbound link to your blog posts, you can also position yourself as a valuable source of information. In other words, if you provide good content and your readers enjoy your offerings, they may become repeat visitors.
Another way that guest blogging can benefit your search engine rankings and your inbound marketing strategy is that it can generate high-quality backlinks. A high-quality backlink comes from a website that ranks well in the search engines and is authoritative in its field. This means that the website is trusted by other websites and that it has established itself as an authority site within its niche. Thus, when people find your guest blogging posts and want to visit your own site or blog, they will click on the back link to your website to visit your pages.
Finally, another benefit of guest blogging is that it can provide you with high-quality SEO (search engine optimization) traffic. As you know, search engine optimization traffic is important to increasing your inbound marketing strategies and increasing your search engine rankings. Guest blogging can increase your inbound SEO by positioning yourself as an expert within your niche. You can also position yourself as a trusted source of advice. By providing a high-quality backlink and by providing your own post, you can position yourself as an expert in your niche.